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#104 rankedTier S

Converter for Media – Optimize images | Convert WebP & AVIF

By Mateusz Gbiorczyk

View on WordPress.org
Active installs500K+
WP Rank score92.3
Rating4.9 / 5
Reviews1,108
Version6.7.2
Last updatedNov 5, 2026

Overview

This image optimization plugin converts Media Library images to WebP and can serve AVIF with the PRO version. It preserves original files and uses browser support to select an available format.

Converter for Media – Optimize images | Convert WebP & AVIF is ranked #104 among WordPress.org plugins by WP Rank with a score of 92.3. It has 500,000+ active installs and 17,750,624 total downloads. Users rate it 4.9 out of 5 across 1,108 reviews. It was downloaded 384,319 times in the last 15 days. The latest release (6.7.2) was published on Nov 5, 2026. It is tested up to WordPress 7.1.4 and requires PHP 7.4. 67% of its 3 support threads are resolved.

Install Trend

Based on the last 15 days of WordPress.org download stats.

384,319 downloads (15d)
10-2310-2410-2510-2610-2710-2810-2910-3010-3111-0111-0211-0311-0411-05
Converter for Media – Optimize images | Convert WebP & AVIF

Compatibility

Requires WordPress4.9
Tested up to7.1.4
Requires PHP7.4
AddedJun 16, 2019

Description

WebP conversion and browser-based image delivery

Converter for Media can convert the Media Library with one click and automatically convert images added later. Delivery depends on browser support: AVIF is served when enabled and supported, WebP is used when available, and otherwise the original image is delivered; this fallback makes the workflow suitable for sites serving a range of browsers.

Original image files and conversion storage

Converted images are kept apart from the originals, which the plugin says it does not modify. Files go in /wp-content/uploads-webpc/, and the plugin says it removes its generated files when uninstalled; this separation gives site owners a clear way to retain original assets.

AVIF, additional directories and server configuration

AVIF and broader directory conversion add options, but may call for paid access or server setup.

  • AVIF output: Available in PRO; browsers without AVIF support can receive WebP instead.
  • Additional directories: Conversion can include files in plugin and theme directories as well as uploads, useful for sites that want image-format coverage beyond the Media Library.
  • Nginx configuration: Nginx servers without .htaccess support, and some Nginx Proxy setups, may need extra server configuration. Check this with the hosting team before relying on automatic delivery.

A broad image workflow with server setup to verify

Converter for Media combines automated conversion with browser-based fallback, while keeping original images separate; AVIF is the main capability reserved for PRO.

  • Best fit: Consider it if you want automatic WebP conversion and prefer not to overwrite original files.
  • Check before adoption: Verify the server configuration, particularly on Nginx or Nginx Proxy setups. The plugin was updated within the last week, and 67% of its 3 support threads are resolved, a useful but small signal of support activity.