Popup triggers and display targeting
Popup Maker combines common opening triggers with page-level targeting, while behavior-based rules sit in paid tiers. Popups can open automatically, after a delay, on a click, or after a form submission; exit-intent and scroll triggers require a premium plan.
Free rules can target posts, pages, post types, categories, tags and custom taxonomies, as well as front-page or blog-page status. Premium rules add URL patterns, roles, location, browser and operating system, schedules, login status, scroll depth, prior popup interactions, ecommerce conditions, advanced taxonomy rules and referrer source. This gives sites control over relevance, though more granular campaigns require a paid tier.
Popup design, frequency controls and form integrations
The editor combines visual styling, display-frequency settings and connections to common form tools.
- Visual design: Adjust popup size and position, and apply animations in the visual editor.
- Display frequency: Use cookies to control how often a popup reappears, helping limit repeat interruptions.
- Form connections: Integrations include Ninja Forms, Gravity Forms, Contact Form 7, WPForms, Fluent Forms, Formidable Forms and Elementor Pro Forms. A form submission can open a popup, or a form inside a popup can close it when submitted.
- Email and CRM forms: Embed forms made in services such as Mailchimp, AWeber, GetResponse, Constant Contact, FluentCRM or HubSpot. This can suit teams that already manage signups elsewhere.
Free and premium campaign types
The plugin supports several campaign goals, with ecommerce and course-enrollment options gated to paid plans.
- Free campaigns: Build opt-ins, lead-generation and contact-form popups, announcements, notification banners and cookie notices.
- ProductHunt: Target popups to visitors arriving from ProductHunt with a premium plan.
- Pro+ commerce and courses: Create WooCommerce and Easy Digital Downloads upsells, cross-sells and cart-abandonment campaigns, plus LifterLMS course-enrollment popups. These options fit stores and course sites, but require the higher paid tier.
A broad popup toolkit with support that could be more consistent
Popup Maker’s broad feature set and free targeting make it a flexible option for varied sites, though support resolution is a consideration. It is widely installed, has an excellent rating among many reviewers, and was updated several weeks ago.
The support forum shows 8 threads, with 50% resolved. That is a reason to weigh support needs before relying on the plugin for time-sensitive campaigns. Sites using basic page targeting may find the free toolkit sufficient; advanced visitor rules and ecommerce workflows require paid tiers, so check that the relevant plan covers the campaign you need.
