Popups and conversion-focused tools
Popup and conversion tags point to one distinct cluster within marketing plugins.
The category includes 42 popup-tagged plugins and 22 tagged conversion. Among the most-installed titles are Popup Maker, Popup Builder & Popup Maker for WordPress, Popups for Divi, and Advanced Popups.
Email, newsletters and marketing automation
Email-related plugins form a substantial part of the category, alongside newsletter and automation groupings.
- Email: 68 plugins share this tag with marketing.
- Newsletters and automation: The related tags cover 35 and 27 plugins, respectively.
- Names in the top list: Hostinger Reach, HubSpot All-In-One Marketing, Klaviyo, Newsletters, Email Marketing, SMS and Popups by Om, and Mailchimp List Subscribe Form are among the most-installed titles.
Commerce, social promotion and measurement
Commerce and measurement are prominent adjacent areas, led by the WooCommerce and analytics overlaps.
WooCommerce appears alongside 86 marketing plugins, while analytics is shared by 51 and tracking by 28. The category also overlaps with affiliate (27) and ecommerce (22); Pinterest for WooCommerce is among the most-installed plugins in the top list.
Adoption and update rates across a broad category
The 426-plugin category combines a smaller group with high install counts and a majority updated within the last year.
- 100,000+ active installs: 8 plugins have reached this level.
- 10,000+ active installs: 17 plugins meet this threshold, including the 8 with at least 100,000 installs.
- Recent updates: 55% were updated in the last year, so update recency is a useful comparison point alongside adoption when weighing options.