Modal and lightbox popup options
Popup plugins often overlap with modal and lightbox listings. The category shares 82 plugins with the modal tag and 42 with lightbox, marking both as prominent adjacent groupings. Lightbox & Modal Popup WordPress Plugin appears among the top listings, with both terms reflected in its name.
Marketing, newsletter and lead-generation uses
Related tags point to several contexts represented across popup listings.
- Marketing: 42 plugins share this tag with the popup category.
- Newsletter: 34 plugins overlap.
- Lead-generation: 32 plugins overlap.
- Exit-intent: 28 plugins overlap.
- WooCommerce: 43 plugins overlap, the largest count among these context tags.
Popup builders and specialized formats
Builder labels and specialized wording are visible in related tags and top-listing names.
- Popup-builder tag: 35 plugins overlap with this tag.
- Popups for Divi: This is one of the top listings; its name provides a distinct label without specifying further details.
- Gamification and multi-step wording: Popup builder with Gamification, Multi-Step Popups uses both terms in its name. The listing title signals the wording, not specific feature details.
A broad category with a small high-install group and uneven upkeep
The category includes many plugins, while only a small group reaches high install counts and just over half were recently updated. Across 450 plugins, five have at least 100,000 installs and 16 have at least 10,000; 53% were updated in the last year.
Among the top listings, Popup Builder & Popup Maker for WordPress has 1,000,000 installs, a good rating with many reviews, and an update two months ago; Popup Maker has 600,000 installs, an excellent rating with many reviews, and an update one month ago. Popup Builder has 200,000 installs, an excellent rating with many reviews, and was updated this month. Lightbox & Modal Popup WordPress Plugin and Popups for Divi each have 100,000 installs and were updated this month; their ratings are mixed with a moderate number of reviews and excellent with a moderate number of reviews, respectively.