Cookie-less tracking and data stored on your server
WP Statistics is designed to track visitors without cookies and keep analytics data on your site’s server. The plugin says it is GDPR, CCPA, PECR, and cookie compliant by default, does not use cookies or store personally identifiable information by default, and applies IP hashing with a daily random salt. It also supports Do Not Track and provides a privacy audit tool, data export, and deletion controls.
Data ownership remains with the site, and integrations include CookieYes, Real Cookie Banner, Borlabs Cookie, and plugins using WP Consent API, such as Complianz and Cookiebot. This approach suits site owners seeking server-side analytics, though privacy settings still merit review for each site configuration.
Traffic, content and referral reports in the WordPress dashboard
The dashboard brings traffic and content reports together, with options to tailor what site teams can view and receive.
- Overview and live traffic: Customize the overview dashboard and monitor current visitors in real time.
- Content performance: See popular posts and pages, category analytics, author performance, and site-wide or entry-page bounce rates.
- Campaign and referral data: Track URL parameters, including UTMs, and review referred visitors, referrers, search engines, social media, and source categories.
- Audience reports: Explore geographic data such as countries, cities, and regions, alongside browser, operating system, device category, and model reports.
- Access and output: Filter by criteria including user roles, IPs, countries, and URLs; configure role-based access, send customizable email reports, and export data as XML, CSV, or TSV. These controls are useful for teams that need tailored reporting or portable data.
Premium add-ons extend tracking to campaigns and custom content
Premium add-ons cover tracking needs beyond the core reports, especially for sites with custom content or campaign goals.
- Data Plus: Adds tracking for custom post types and taxonomies, outbound links, downloads, individual author metrics, and more detailed country analytics.
- Marketing: Adds campaign reporting for UTM-tagged links, Google Search Console data on impressions, clicks, and queries, custom event tracking, and a built-in UTM link builder. It suits teams measuring campaign outcomes or site events.
- Other add-ons: Advanced Reporting, Real-Time Stats, and Mini Chart are also named as premium options; check their specific capabilities before choosing one.
Frequent updates and a strong support-resolution rate
WP Statistics is widely installed and has a good rating across many reviews, with recent maintenance and a high share of resolved support threads.
The plugin was updated 11 days ago, and nine of ten support threads are marked resolved. That points to active maintenance and a strong resolution share, although the small thread count offers limited evidence about support across a wider range of issues.
These figures do not establish analytics accuracy or privacy compliance for every site configuration. It is a promising option for owners who value server-side reporting, but review privacy settings and confirm the premium features needed for your reporting workflow.
