Analytics plugins overlap with tracking, statistics and commerce
Analytics plugins share tags with several neighboring topics, especially WooCommerce, tracking and statistics. These tag counts show overlap across the category, not specific features in any plugin.
WooCommerce appears alongside 184 plugins, tracking with 168 and statistics with 161. Other intersections include Google Analytics (114), privacy (92) and marketing (50), pointing to a category that spans measurement and related site needs.
Install counts distinguish a small group of leaders
Active installs are concentrated at the top, with a substantial gap between the two largest plugins and the next tier.
- Site Kit by Google: 5 million active installs.
- MonsterInsights: 2 million active installs.
- WP Statistics: 500,000 active installs, leading the next tier; GA Google Analytics follows at 400,000.
- Category-wide reach: 15 plugins have at least 100,000 active installs, while 41 have at least 10,000.
Ratings and update dates vary among widely installed plugins
Among widely installed names, ratings range from excellent to poor, and update dates span this month to seven months ago.
- MonsterInsights: Excellent rating with many reviews; updated one month ago.
- Site Kit by Google: Good rating with many reviews; updated this month.
- WP Statistics: Good rating with many reviews; updated this month.
- GA Google Analytics: Excellent rating with a moderate number of reviews; updated two months ago.
- ExactMetrics: Poor rating with many reviews; updated one month ago.
- Klaviyo: Poor rating with few reviews; updated this month.
- Head, Footer and Post Injections: Excellent rating with many reviews; updated seven months ago.
A large, dispersed category with uneven recent maintenance
The category contains 1,000 plugins, but only a small group reaches high install counts, alongside a broader set with more modest adoption.
The 15 plugins with at least 100,000 installs and 41 with at least 10,000 suggest that adoption is concentrated among a limited number of options. Meanwhile, 62% of category plugins were updated in the last year. Comparing plugins therefore involves looking beyond install counts to ratings and update recency as well.