Newsletter creation, subscriptions and post notifications
MailPoet brings newsletter creation and subscriber management into WordPress, with options for scheduled sends and automated messages.
Build emails from scratch or use responsive templates, then schedule them or send them immediately. Subscription forms can appear below pages, in a fixed bar, popup, slide-in, shortcode or exit-intent placement. Manage subscribers and lists in WordPress, and set up welcome emails or post notifications filtered by categories or tags. This setup suits site owners who want newsletter work connected to their publishing workflow.
WooCommerce campaigns and transactional emails
WooCommerce automations cover customer follow-ups and targeted campaigns, with some workflows reserved for paid plans.
- Purchase emails: welcome customers after their first order or promote products and categories they have purchased.
- Abandoned carts: send a series of reminders to encourage customers to complete an order.
- Reviews and re-engagement: follow up after reviews; emails to customers who have not purchased recently require a paid plan.
- Segmentation: target customers by country, order count, spending, or active subscription or membership status.
- Transactional email styling: customize layout, colors, fonts, images and additional content to align messages with your store’s brand.
Sending options and delivery infrastructure
MailPoet supports several sending routes, while its own service adds authentication and automated handling for delivery problems.
- Sending methods: use your host, MailPoet Sending Service, SendGrid, Amazon SES or most SMTP providers.
- Sending Service: MailPoet says it can send up to 50,000 emails per hour, authenticates messages with SPF and DKIM, and automatically handles bounces and complaints.
- Setup: connect the service by entering a key in the WordPress dashboard. This can reduce the technical work of managing a separate sending setup.
Free-plan limits and paid automation features
The free download covers core email marketing, but subscriber capacity, branding and advanced workflows shape the upgrade decision.
- Free download: supports up to 1,000 subscribers, includes MailPoet branding in emails, and lets you choose your own sending method.
- Sending Service: a free plan is available for users with smaller lists who want to send through MailPoet.
- Paid features: add detailed engagement statistics, multi-condition segmentation, Google Analytics, custom automation triggers and actions, and conditional branches.
- Support: Knowledge Base and community forum support are free; priority customer support requires a paid plan.
A broad email toolkit with meaningful plan boundaries
MailPoet suits site owners who want newsletter and WooCommerce email workflows inside WordPress, but the free tier’s subscriber cap and branding may matter as a list grows.
Its widely installed status and good rating indicate broad adoption, while an update within the last week points to ongoing maintenance. Support data shows 77% of 39 threads resolved, a positive sign of follow-through, though some users may still encounter unresolved questions. Consider whether paid automation and reporting justify the plan boundary for your needs.
