Building forms with conditional logic and reusable templates
Fluent Forms combines a visual drag-and-drop builder with conditional logic and reusable templates, making it practical to build forms without coding. Free fields cover common inputs, and layouts can use multiple columns.
Its AI builder can generate a form from a description. That feature sends the description, site URL, and site title to an external service; visitors’ submissions are not sent, so consider that transfer when deciding whether to use AI generation.
Conversational forms, payments, quizzes, and other form types
The free toolkit covers conversational forms and basic Stripe payments, while several advanced form types and workflows require Pro.
- Conversational forms: Show one question at a time and can be shared by direct URL, shortcode, or HTML embed. Pro adds scroll and keyboard navigation plus font, color, and background controls.
- Stripe payments: Free payment fields support payments for events, donations, and sales, with a 1.9% transaction fee.
- Quizzes and surveys: Available in Pro, alongside numeric calculations and multi-step forms; consider Pro if these are central to your workflow.
- Inventory and registration: Pro includes inventory management and user registration, extending the plugin beyond standard contact forms.
Managing submissions, notifications, and integrations
Submission tools cover filtering, reporting, exports, and notifications, with imports and broader integrations reserved for Pro.
- Entries and reporting: Filter submissions, review analytics and visual reports, and export entries in CSV, Excel, ODS, or JSON. Pro adds entry imports and advanced search filters.
- Notifications: Set up email notifications in the free version; Pro adds SMS and conditional email routing.
- Spam and scheduling: Use reCAPTCHA, hCaptcha, or other spam protection, and schedule or restrict when forms are available.
- Integrations and migration: Pro includes more than 60 third-party integrations, with additional options through Zapier. Migration tools cover WPForms, Contact Form 7, Gravity Forms, Ninja Forms, and Caldera Forms, which can help when moving existing forms.
A broad free toolkit with advanced workflows reserved for Pro
The free version is capable enough for many standard forms: it includes the builder, conditional logic, conversational forms, AI generation, Stripe payments, and entry exports. That makes it a reasonable starting point for sites that need flexible forms without advanced data workflows.
Pro is the step up for expanded fields, quizzes, surveys, calculations, multi-step forms, entry imports, user registration, and integrations. Check which fields and workflows your forms actually require before choosing a plan, particularly if you need imports or connected services.
A mature option with a responsive support record
Fluent Forms has widely installed adoption, an excellent rating across many reviews, and a recently updated release. Its support snapshot is encouraging: 10 threads were recorded, with 100% resolved.
- What the figures suggest: Broad adoption and consistently strong ratings point to an established plugin, while the resolved support threads suggest active follow-through.
- What to keep in mind: A small support sample cannot establish how every case is handled or predict future response times, so sites with critical forms should still assess their own support needs.
