Analytics and site-traffic tracking
Analytics and site-traffic tools make up a substantial part of the Tracking category. The analytics tag overlaps with 172 plugins, while 53 also carry the statistics tag and 36 the Google Analytics tag. These overlaps point to a broad cluster spanning general analytics and Google Analytics-related tracking.
Among the most installed plugins in the category are GA Google Analytics (400,000 active installs), SlimStat Analytics (70,000), and Connect Matomo (60,000). Light Views Counter, with 3,000 active installs, is another listed example in this area.
Campaign and conversion tracking
Some listed plugins focus by name on UTM attribution or conversion tracking, within a category that also overlaps with marketing and affiliate tags.
- HandL UTM Grabber / Tracker: Its name signals a UTM-focused tracking role; it has 10,000 active installs.
- Easy UTM tracking with contact form 7: The name links UTM tracking with Contact Form 7; it has 2,000 active installs.
- Conversion Tracking for WooCommerce: Its name points to conversion tracking in a WooCommerce context; it has 20,000 active installs.
- Marketing and affiliate overlap: The category shares 28 plugins with the marketing tag and 23 with the affiliate tag.
WooCommerce order and shipment tracking
WooCommerce and shipping are prominent areas of overlap, with listed plugins whose names specifically reference order or shipment tracking.
- WooCommerce overlap: 105 plugins also carry this tag; 47 overlap with shipping.
- YITH WooCommerce Order & Shipment Tracking: 7,000 active installs; its rating is described as mixed, with few reviews.
- CWILL (Formerly ParcelPanel): 7,000 active installs and an excellent rating description with many reviews.
- TrackShip for WooCommerce: 5,000 active installs and an excellent rating description with a moderate number of reviews.
A fragmented category with uneven update activity
Adoption is concentrated among a small number of plugins, while update activity and review signals vary across the leading listings. Of 418 plugins, only 1 has at least 100,000 active installs and 5 have at least 10,000; 54% were updated in the last year.
GA Google Analytics leads the listed plugins at 400,000 installs, compared with 70,000 for SlimStat Analytics and 60,000 for Connect Matomo. The listed plugins at 10,000 installs or more were updated this month or within two months, while Simple Universal Google Analytics has 3,000 installs and was updated 43 months ago. Rating descriptions also vary: some listings are rated excellent with many reviews, while others have mixed ratings and few reviews. These figures offer different signals to weigh when choosing, rather than a single measure of fit.