Analytics and Google service integrations
Analytics is a notable overlap in this category, alongside SEO-related plugins. Site Kit by Google leads the list with 5 million active installs, while GA Google Analytics has 400,000; their names place them among the category’s prominent analytics-related entries.
The tags reflect that overlap: 74 plugins share the analytics tag, 38 share google-analytics, and 109 share SEO. These groupings show that Google-tagged plugins often sit alongside broader site measurement and search-related topics.
Commerce and marketing plugins
The commerce and marketing entries differ substantially in active installs, but both carry a poor rating label.
- Google for WooCommerce: 800,000 active installs; its rating label is poor, with a moderate number of reviews.
- AI Powered Marketing: 50,000 active installs; its rating label is poor, with few reviews.
Login, fonts, maps and other site features
Several top-listed plugin names point to distinct site features, from login and fonts to maps and social content.
- Nextend Social Login and Register: 200,000 active installs; its name indicates a social-login focus.
- Login No Captcha reCAPTCHA: 50,000 active installs; its name references login and reCAPTCHA.
- OMGF and Local Google Fonts: 300,000 and 100,000 installs respectively; both names reference fonts.
- Snazzy Maps: 30,000 active installs, with a maps-oriented name; Web Stories has 60,000.
- Social Media Widget: 30,000 active installs. Related tags include maps (29 plugins), map (24), widget (34), facebook (45), google-plus (26) and twitter (24).
A fragmented category with limited recent updates
The category is broad and dispersed: only a small share of its 581 plugins reaches substantial install thresholds, and recent updates are limited.
Just 6 plugins have at least 100,000 installs and 22 have at least 10,000, compared with Site Kit by Google at 5 million. Only 17% of plugins were updated in the last year. Among the listed plugins, update timing ranges from this month to 29 months ago, while rating labels include excellent, good, mixed, poor and unrated.