Facebook tracking and WooCommerce plugins
The two most-installed plugins in the Facebook category each have 400,000 active installs, but both have poor ratings.
Meta for WooCommerce was updated this month, while Meta pixel for WordPress was updated three months ago. Both have a moderate number of reviews, giving their poor ratings more context than a rating based on only a few reviews.
Social login, feeds and publishing
Other widely installed plugins are named for social login, feeds, publishing, chat, sharing and page-related functions.
- Nextend Social Login and Register: 200,000 installs; excellent rating with a moderate number of reviews; updated three months ago.
- Smash Balloon Social Post Feed: 100,000 installs; excellent rating with many reviews; updated this month.
- Facebook Chat Plugin: 70,000 installs; mixed rating with a moderate number of reviews; updated 52 months ago.
- Social Media Widget: 30,000 installs; mixed rating with a moderate number of reviews; updated 29 months ago.
- Feed Them Social: 20,000 installs; excellent rating with many reviews; updated two months ago.
- Social Login, Social Sharing by miniOrange: 10,000 installs; excellent rating with a moderate number of reviews; updated one month ago.
- Simple Like Page: 10,000 installs; good rating with few reviews; updated six months ago.
- WP2Social Auto Publish: 9,000 installs; excellent rating with many reviews; updated two months ago.
How Facebook plugins overlap with other social tags
Facebook-tagged plugins often overlap with tags for other social networks and sharing tools.
- Network tags: twitter appears on 154 plugins in both categories, google on 45, instagram on 44 and linkedin on 38.
- Broader social tags: social overlaps on 69 plugins and social-media on 56.
- Related functions and metadata: share appears on 36 plugins, widget on 18 and open-graph on 16.
Adoption and maintenance across the Facebook category
The category has 377 plugins, but only a small group has substantial adoption and fewer than one in four were updated in the last year.
Just 4 plugins have at least 100,000 installs, and 11 have at least 10,000. That concentration makes install totals a narrow signal when comparing options; ratings and review counts add context, but do not replace checking whether a plugin’s recent activity suits your needs.
Only 24% were updated in the last year. Update recency is therefore an important selection check, particularly when considering plugins whose latest listed update was several years ago.