Contact records and CRM platforms
Install counts place Flamingo well ahead of the other prominent CRM listings, followed by HubSpot All-In-One Marketing.
Flamingo has 800,000 active installs, compared with 200,000 for HubSpot All-In-One Marketing. FluentCRM has 80,000 and Jetpack CRM has 30,000, showing a notable gap between the two leading listings and the next pair.
Lead capture and form connections
Lead and form-related tags are a major strand of this category.
- Leads: 47 plugins overlap with this tag, while lead capture appears on 25.
- Forms: Contact forms, Contact Form 7 and forms each overlap with 41 plugins; integration overlaps with 36.
- Top listings: Advanced Form Integration has 9,000 active installs, and Contact Form to Any API has 8,000, placing form-integration listings among the category’s prominent plugins.
Marketing, email and store-related connections
CRM listings also intersect with marketing and commerce-related tags.
HubSpot All-In-One Marketing is among the most installed plugins in the category, with 200,000 active installs. The tag overlaps show a connection to WooCommerce (49 plugins), email marketing (21) and analytics (17), alongside the category’s lead and form focus.
How concentrated and actively maintained is the CRM category?
The category has many listings, but only a small number reach higher install thresholds; updates are relatively recent across much of the group.
- Category size: There are 363 plugins, with 2 at 100,000 or more active installs and 7 at 10,000 or more.
- Updates: 64% were updated in the last year. Every plugin in the leading listings was updated within two months; those updated this month are described as such here.
- Adoption and ratings: Adoption ranges from widely installed to niche, and ratings vary. Some ratings are based on few reviews, including those for LeadConnector, Lenix Leads Collector and SureContact.