Adoption across the automation category
Automation is a broad category without a plugin reaching 100,000 active installs. Of its 569 plugins, nine have at least 10,000 installs. Among the leading plugins listed here, entries with 10,000 or more installs carry an established adoption label, while those below that threshold are labeled niche.
Install counts and rating signals among leading plugins
Install counts range from 90,000 to 5,000 among these leaders, and excellent ratings are more common than poor ones.
- OttoKit: All-in-One Automation Platform: 90,000 installs; excellent, with a moderate number of reviews.
- Zapier for WordPress: 50,000 installs; poor, with a moderate number of reviews.
- Uncanny Automator: 40,000 installs; excellent, with a moderate number of reviews.
- MailerLite: 30,000 installs; poor, with a moderate number of reviews.
- Bit integrations: 20,000 installs; excellent, with a moderate number of reviews.
- WP Webhooks: 20,000 installs; excellent, with a moderate number of reviews.
- Thrive Automator: 10,000 installs; excellent, with few reviews.
- Soro: 10,000 installs; excellent, with few reviews.
- ACF Theme Code for Advanced Custom Fields: 10,000 installs; excellent, with few reviews.
- Advanced Form Integration: 9,000 installs; excellent, with a moderate number of reviews.
- AutomatorWP: 6,000 installs; excellent, with a moderate number of reviews.
- AcyMailing: 5,000 installs; excellent, with a moderate number of reviews.
Where automation overlaps with other plugin topics
Related tags show automation intersecting with a variety of plugin topics.
- AI: 183 plugins share this tag with automation.
- WooCommerce: 111; SEO: 109.
- Content: 92; publishing: 50.
- Other overlaps include chatbot (33), marketing (28), REST API (27), blog (27) and integration (26).
What adoption and update figures imply when choosing
The install figures suggest adoption is spread across a large category rather than concentrated in plugins with very high install counts. At the same time, 76% of category plugins were updated in the last year, indicating broad recent maintenance across the group.
Update histories still vary among the leading listings: some were updated this month, while Zapier for WordPress was last updated 15 months ago and ACF Theme Code for Advanced Custom Fields 35 months ago. When comparing options, consider update timing alongside rating and review volume; an excellent rating backed by few reviews offers a different signal from one with a moderate number of reviews.